It may seem a bit overpriced but definitely worth buying after amazon's discount. It makes the tedious job of mixing easier and the soft start and digital controls give it the feel of a premium product. At the end of the day it boils down to how much you are willing to spend on a product that does a simple job.

Priced slightly on the upper end of its range, but the device is performing faultless so far. I been using it for a few months now and I use it for home baking so the use is occasional, but no complaints. The device is very powerful and does not feel heavy even when held for a while. Egg White stiff peaks dont take forever on the max setting (7). I havent had the chance to use the stirrer though. It also doesnt give a burning smell as its competitors on the high speeds.I thought the white storage pouch would also cover the hand mixer but its only for the whisks and the stirrer and its made out of stiff canvas. Also its off-white/cream in colour, not white as shown in the pictures. I can however live with those things. The gray portion of the mixer (underneath the handle) seems to be made of a rubber-like material and often dry ingredients get stuck to it. However its easy to clean with a damp cloth.Overall a very nice investment so far and I look forward to using this KitchenAid product for time to come.

An affordable and very handy equipment for bakers. The USP is the 7 speed output. I simply love the slow speed which is not possible in other brands makes this mixer very useful. The build quality and feel of the product is excellent. Cleaning is easy and it comes with a practical bag for keeping the whisks. With 720 watt power this is highly recommended tool for kitchen