Strategic Management by Alpana Trehan details from bookadda
About the Book: Strategic Management
In a reader friendly style and structure, the book discusses the principles and concepts of strategic management. Strong emphasis on the current trends in the strategic management discipline is one of the special attributes of the book.
A complete chapter is dedicated for each current topic that explains strategic management process in the context of globalization, international business, and information technology. Coverage of latest theories related to strategic management, new business models, and advanced techniques make this book a distinguished text. Case studies, diagrams, tables, and exhibits are used to elaborate the concepts and make the readers comfortable with the subject matter. The book continues the tradition of being an ideal for self-study and comprehensively meets the requirements of students pursuing specialised HR courses, MBA, PGDM, BBA and allied disciplines. Entrepreneurs and professionals will also find this book useful.
About The Author:
Alpana Trehan is an educationist whose areas of interest include International Business, Economics, and Finance. She is the member of Board of Studies, Faculty of Management, Devi Ahilya University, Indore. She is a selfdirected person who heads the Hospital Administration Program. In addition, she has been the instructor of Higher Command Course and Senior Command Course in Army War College, Mhow. She has 25 years of experience in teaching management subjects at the post graduation level. At present, she is working as an associate professor in Institute of Management Studies, Devi Ahilya University. She endeavors to target challenging senior level assignments across various functional sectors of Research and Development and Training and Development in growth-oriented organizations. Her experience in teaching and research has helped her in demonstrating a passionate commitment towards student development. She has skillfully designed several challenging, enriching, and innovative activities to address the diverse interests of students. As a senior faculty member and trainer, she has mentored numerous research projects and guided the publication of research papers in many renowned national and international journals. She is blessed with exceptional administrative and organizing capabilities as well as strong analytical, interpersonal, and reasoning skills to collaborate with interdisciplinary teams.
The proficient team at Kogent Learning Solutions Inc. and Dreamtech Press has seized the market of management books bringing excellent content in management education to the fore. The team is committed to excellence-excellence in quality of content, excellence in the dedication of its authors and editors, excellence in the attention to detail, and excellence in understanding the needs of its readers.
Contents
Chapter 1: Introduction to Strategic Management
·Introduction
·Concept of Strategy
·Strategic Management
·Strategic Planning
·Strategic Decision-Making
·Role of Strategic Management
·Relationship between an Organizations Strategy and Business Model
Chapter 2: Strategic Intents of a Business
·Introduction
·Concept of Strategic Intent
·Concept of Vision
·Concept of Mission
·Defining Business and its Dimensions
·Setting Objectives of Business
·Concept of Stretch, Leverage, and Fit
Chapter 3: Environmental and Organizational Appraisal
·Introduction
·Concept of Environment
·Components of External Environment
·Environmental Appraisal
·The Concept of Internal Environment
·Organizational Appraisal
·Sources of Information for Environmental and Organizational Appraisal
Chapter 4: Corporate-Level and Business- Level Strategies
·Introduction
·Corporate-Level Strategies
·Expansion Strategies
·Stability Strategies
·Retrenchment Strategies
·Combination Strategies
·Corporate Restructuring
·Business-Level Strategies
·Business-Level Strategies based on the Industry Life Cycle
Chapter 5: Strategic Choice and Analysis
·Introduction
·Strategic Choice
·Strategic Gap Analysis
·Prescriptions for the Choice of Business Strategy
·Strategic Plan
Chapter 6: Strategy Implementation
·Introduction
·Concept of Strategy Implementation
·Process of Strategy Implementation
·Project Implementation
·Procedural Implementation
·Resource Allocation
·Structural Implementation
·Behavioral Implementation
·Leadership Implementation
·Functional Strategies
Chapter 7: Strategic Evaluation and Control
·Introduction
·Concept of Strategic Evaluation and Control
·Performance Standards
·Strategic Control
·Operational Control
Special Features:
For students pursuing specialised HR courses, MBA, PGDM, BBA and allied disciplines.
Entrepreneurs and professionals will also find this book useful.