Small Business Start-Up Guide by Peter Switzer details from bookadda

Starting a small business? This book will equip you with all the knowledge and tools you need to set-up and run your business efficiently and effectively. Co-authored by two of the leading experts in small business, Peter Switzer and Maureen Jordan, this book takes you step-by-step through the planning and setting up process, including



€ Getting the right help from accountants and other business advisers to develop a sound business plan that can grow with your business € Creating the right workplace culture to create an award-winning business € Analysing your competitor's products and services to help you define your own marketing plan € Being aware of the most common mistakes people can make when they start a small business € Learning from the advice of some of the most sought after business speakers, trainers and coaches in Australia and the USA € Understanding the latest regulations involved in tax, superannuation, insurances and franchising € Keeping motivated-perhaps one of the most important ongoing steps.



The Small Business Start-Up Guide covers all the essentials of launching a new business and maximising its potential.



About Author:

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Peter Switzer is a respected economics writer and commentator. Since 1985 he has written weekly columns in The Daily Telegraph, The Sun Herald, and more recently The Weekend Australian. He is currently the Small Business Editor for The Australian and the Business Editor for Sydney's radio station MIX 106.5 FM and Melbourne's Gold FM. One of Australia's most sought after speakers for 1999, Peter is also Australia's recognised expert on the GST, having authored two books on the subject.



Maureen Jordan is a lawyer who found her niche in publishing in order to survive the hectic world of career and family. Maureen has worked in the media as business and finance commentator for Radio 2AY Albury-Wodonga and affiliated country radio stations as well as working on Triple M and Mix 106.5FM in Sydney and Gold FM in Melbourne. With Peter Switzer, her husband, she publishes a quarterly mag