Closing Sales & Winning the Customer's Heart by Emily King Parker details from bookadda

Sales professionals must be prepared to deal with all kinds of people, andthe different ways in which they communicate and make decisions. Personalitystyles can be a major roadblock for anyone trying to put across an idea orselling anything. In fact, the most practised sales pro can get this part wrong.That's where Closing Sales & Winning The Customer's Heart comes in,because it looks at different personality styles and their impact on decisionmaking and sales. It will show that the wrong mix of personality styles betweenyou and a customer (or a colleague) can be a disaster. It will demonstrate thatjust a little effort on your part to understand the personality style of theperson you are dealing with, and the adjustment you make to that personalitystyle, can make all the difference. Brought to life by quotes, anecdotes andinformal case studies based on real situation, this book presents snapshots ofeach personality style and show you how to see their patterns and understandtheir strengths and weaknesses.