Business Communication Essentials by Courtland L. Bovee, John V. Thill details from bookadda

Description
Communication is one of the most fundamental elements ofbusiness, and effective communication is essential to the successof both organizations and individuals. This book introduces thestudents to the fundamental principles of business communicationand gives them the opportunity to develop their communicationskills. The book also addresses the new skills that employees areexpected to have in today's challenging business environment.

• DEVELOPING Essentials : Chapter content develops, explains, and elaborates on concepts with a concise, carefully organized presentation of textual and visual material.
• ENHANCING Essentials : Model documents are provided that demonstrate effective solutions to a wide variety of real-life communication challenges.
• REINFORCING Essentials : Success in business communication depends on practice, analysis, and reinforcement. English exercises are sorted by category for ease. The Handbook of Grammar, Mechanics, and Usage located at the end of the book serves as a convenient reference for students.

1. Understanding Business Communication in Today's Workplace
2. Mastering Interpersonal Communication
3. Planning Business Messages
4. Writing Business Messages
5. Completing Business Messages
6. Crafting Messages for Electronic Media
7. Writing Routine and Positive Messages
8. Writing Negative Messages
9. Writing Persuasive Messages
10. Understanding and Planning Reports and Proposals
11. Writing and Completing Reports and Proposals
12. Developing Oral and Online Presentations
13. Building Careers and Writing R?sum?s
14. Applying and Interviewing for Employment